It can be hard to know when to take your marketing tools to the next level.
If you are struggling with lead generation and bridging the gap between sales and marketing, then it’s time to choose a marketing tool that can automate the buying journey, simplify attribution, and motivate your prospects to buy.
This guide will help you ask the right questions, compare tools, and make the right decision on which platform is right for your business.
Lead Gen & CRM from Constant Contact
Lead Gen & CRM from Constant Contact is a streamlined marketing and sales platform that helps businesses generate and nurture qualified leads, measure marketing success, and generate more revenue. In this guide, we’ll help you understand exactly what Lead Gen & CRM brings to the table and how it stacks up against its competitors.
This guide will help you:
- Determine which tools have those “must-have” features.
- Understand which features and capabilities are best for your unique business needs.
- See how actual, current customers use and rate the tools on the market.
- Compare terms to ensure you’re choosing a tool that will scale with your needs.
- See side-by-side pricing to determine impact to your budget.
Our Key Features
Getting Started with Automation:
Ask Yourself These Key Questions
Before selecting the marketing automation platform that’s best for your business, be sure you know the answers to these important questions:
- What are your business objectives?
- How can marketing contribute to these objectives?
- When it comes to marketing efforts, where do you spend most of your time?
- What is your measurement for success?
- Is your organization’s leadership ready and invested in an advanced marketing solution?
- What is your budget?