October 4, 2019

Spring into Digital Growth

THE 3 M’s of Marketing

Just as a new spring flower needs water, sunshine and soil to blossom, keeping your marketing strategy simple, with the 3 M’s will help to ensure you consistently create successful campaigns.

  • MESSAGE : Clearly identify only 1 key MESSAGE and be consistent with that across all marketing.
  • MARKET: Define and know your MARKET inside and out. Use data to drill into behavior and buying patterns. Communicate with a matched tone and language.
  • MEDIUM: Choose the best MEDIUM for your market, these channels will ensure you reach the right people at the right time to optimize engagement.


 THE 60/40 SPLIT

While the 3 M’s will get you impact both in the dynamic digital space and the more traditional, old school channels, you need to concentrate on a 60/40 split with your marketing efforts;

That’s 60% brand building and 40% short term sales.

Many CEO’s and managers want to see fast and furious boosts in the bottom line. It’s more productive to recognise that marketing has two distinct areas, branding – the slow burn and today’s sales – the fast gain.

Data or no data it’s important to create campaigns using some very basic marketing strategies.

You May Also Like…



CASE STUDY #1 IN APAC! THE BEST OF THE BEST Partnership with CloudstaffChallenges1. Envision Digital® required high...

10 Greatest Achivements

10 Greatest Achivements

Successfully passed our first Surveillance Audit for ISO 9001 Quality and 27001 Information Security. No....

Public Sector Network

Public Sector Network

CASE STUDY MULTIPLE COUNTRIES LINKTO ONE HR PLATFORM envisionBX Divisional Filtersin Multiple Countries Challenges1....